Gratifications Of Health Communication Messages By Social Media Users In Rural And Sub-urban Areas Of Nigeria.
By Bisi Olawunmi Ph.D & Ajibolu Taiwo Balofin Ph.D Introduction: The Uses and Gratification Theory postulates that people use the media to seek and derive specific wants and needs. The theory asserts that media users are not passive agents in the communication process but are in control of their media consumptions. Communication scholars Elihu […]